Curious. Relentless. Passionate. Empathetic. Unafraid to go against the tide…Our values have a way of delivering real results

Surbhee Grover, Founder
Founder,
New York, NY
  • With 17 years experience in consulting and brand management, Surbhee provides growth strategy, innovation, digital & marketing advice to leading companies across a variety of industries including food & beverage, beauty, education, hospitality, luxury and digital media
  • Apart from advising senior leaders at global corporations, Surbhee also works closely with early stage start-ups
  • MBA from NYU Stern, Business degree from Indian Institute of Management, Ahmedabad

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VIctor Jones
Brand Architecture and Positioning,
New York, NY
  • With 20 years experience in brand strategy and consulting, Victor has advised companies on market positioning, optimizing brand architectures and value propositions. His clients span industries such as financial services, infrastructure, consumer goods, pharmaceuticals & education
  • Victor also has extensive experience working with partners in developing economies, specifically across African countries
  • MBA from Gozueta Business School, Emory University and Bachelors of Computer Science from University of Florida

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Vessela Genova
Marketing & Business Strategy Expert,
Los Angeles, CA
  • Vessela has over 14 years of marketing and strategy experience across a spectrum of industries including Life Sciences, Media & Entertainment, and Consumer Goods
  • Her expertise is in formulating marketing strategies, business models, evaluating partnerships, conducting benchmarking/ due
    diligence and implementing business transformations — in the US, MENA & other International markets
  • MBA from Columbia Business School, Business degree from Babson College.

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Vijay Makwana
Vijay Makwana
Go-To-Market & Commercialization Expert,
Mumbai, India
  • Vijay is go-to market and Commercialization expert with 15+ years work experience in these areas
  • He has worked as a business, category and brand leader in Consumer Goods, Luxury and Financial Services with global
    companies such as Rio Tinto, Whirlpool and Standard Chartered Bank – leading high-impact initiatives
  • MBA from INSEAD, Business degree from Indian Institute of Management, Ahmedabad

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Abhilasha Khaitan
Media and Communications Expert
Mumbai, India
  • Abhilasha has over 15 years of experience across major publications in India such as The Times of India, India Today and, most recently, Forbes India where she was executive editor and also the editor of ForbesLife India.
  • Her leadership in media is built across publications, she is versatile across different verticals of content, and adaptable across mediums
  • Business degree from Indian Institute of Management, Ahmedabad

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